We are occasionally asked by prospective web design clients why our pricing is so high. Our quotes and proposals have been met with shock, suspicion and even anger. Actually due to very careful management of workload, resources and overheads our prices compare very favourably with the industry average and invariably we come in lower than our competitors by a good margin.
So why do some prospective clients still gawp at our prices? Actually I think there are a number of reasons:-
Firstly, there is a plethora of hobbyist or part-skilled “web designers” out there offering a basic website for less than £500. We have even seen one local chap offering a free website if you purchased web hosting from him via his reseller shared hosting account.
Then there is mass hosting companies like vistaprint, mrsite, and 1and1 offering DIY website builders for little more than the price of basic shared website hosting.
To the average small business owner, visually there is little difference between a bespoke website built by a professional and any of the above offerings. Okay a bespoke website might look a little neater and the spelling and grammar may be better but does that really justify the price difference?
Computer science is very complex and it’s what you can’t see at the back of the website that makes the difference. Whilst the above offerings may look okay in your browser they will almost definitely break in less popular browsers or on mobile devices. They may not be accessible to screen readers and other disability aids used by blind and disabled visitors. They are not optimised for modern search engine algorithms. In fact a lot of these websites can and will do more damage to your business and its reputation than good.
Taking Pixelbox as an example, an average small business website will take around 8 to 10 hours of design work, 10 to 15 hours of development work and 3 to 5 hours of testing and optimisation work. 30+ hours of at least two highly qualified and experienced professionals working on your project using the latest techniques. Backed up with the knowledge that your new website is not just a collection of images and text on a web server but a finely tuned and researched business tool built to ensure it conveys your message to your target audience in a professional competent manner and scientifically optimised to get your business in front of the right people at the right time and achieve return on your investment.
Furthermore, a website built by a professionally qualified developer will be built using industry best practise and in compliance with international web standards which ensures your website works perfectly regardless of the browser or device and is completely accessible to disabled and blind users.
So there you have it, a lot more goes into creating a website that does what it’s supposed to do than most people realise and as the saying goes “You get what you pay for!”