A website is an essential part of any business nowadays. But a bad website could be doing more damage than good to your business. Here are 5 tips on improving your small business website and growing your business through internet marketing.
1. Invest in Search Engine Optimisation (SEO)
No matter how good your business, products or website are. It means nothing if you don’t show up in the major search engines when people search for keywords related to your products and services.
A good Search Engine Optimisation (SEO) consultant will work on-page and off-page to improve your websites’ performance in the SERPs (Search Engine Results Pages).
However, Search Engine Optimisation is constantly evolving and the big Search Engines are getting ever more sophisticated in how they rank sites and the algorithms they actually use are a fiercely guarded commercial secret. Accordingly, when choosing who you trust to optimise your website you need to carefully research their past successes. Don’t be afraid to ask them to show you some of their previous work. Look at their own website. How easy was it for you to find them when searching?
2. Invest in a professional revamp/redesign
Your website is your shop window to thousands of potential customers. If it is untidy, out of date, difficult to navigate, poorly built or just ugly people will not even hang about to look at your products, services or prices. It is widely accepted that on the web you have just seconds to impress a visitor to your website enough for them to stay and read your content.
Even then you are not guaranteed to convert them to customers. Your website needs to be easy to navigate with all the information the visitor needs within easy reach.
Cheap web design may cost you much more than the price you pay to the “designer”.
3. Make your website interactive and interesting.
On today’s modern internet virtually everyone surfing the web has a fairly fast broadband connection and are browsing using a modern device. Accordingly, the days of static black text on a white background are long gone.
To retain visitors and encourage return visits your website needs to be interesting. Try adding videos, audio, image sliders, galleries, slide presentations, social network feeds, polls and of course a regularly updated blog.
Also provide your visitors with numerous ways to follow you and get in touch by including links to all of your social network pages and profiles.
4. Optimise your home page
As I mentioned earlier you have just seconds in which to persuade a visitor that your website is worth reading. Make sure your home page has the wow factor and stands out from the crowd. Effective use of images and/or video help make visitors click into your page and interact.
5. Humanise your website.
You’ve heard the saying “people buy from people”. This couldn’t be truer on the web. Tell your visitors about yourself. Where you live, how you got into your current business, your favourite pass-times. And try to write your website copy as if you were talking to your customer.
Pixelbox are a small Web Design, Development and Marketing studio based in West Lothian, Scotland.
We love helping our clients carve out successful sustainable businesses on the web. If you’d like help or even just some advice on any of the above issues or anything else related to doing business on the web please do not hesitate to get in touch.