Does that sound silly? You’re probably thinking it does coming from someone who makes a living selling websites to businesses.
That has definitely been the reaction from the many prospective clients that I’ve said it to. As I’m sure is the case with most business owners, one of the first things I ask prospective clients is “what do you need?” or “what can I do for you?” and in almost all cases the answer is “I need a website”.
But why?, why do you need a website? Is it because it’s “the done thing” these days? because your competitors have one? someone told you to get one? I’ve heard various answers but the most common answer is “to attract and retain more customers”.
So really what the majority of my prospective clients need is a solution to a problem that they have identified in their business – a need to grow and increase sales. That is what my business is all about. We don’t sell websites. Working together with our clients, we help them to create a strategy for their business to tap into the vast potential of the internet.
With over 40 million people in the UK and almost 3 billion people worldwide using the internet on a regular basis, it is by far the single most effective marketing platform available to businesses of all sizes and sectors.
But to simply spend a few hundred pounds on a bog standard brochure-ware website is guaranteed not to provide a return on investment. To be honest if your business can’t yet afford the budget for a properly planned and executed online strategy then you’d be much better putting the money aside until you can. A “Cheap” website will likely do nothing for your business at best and could do irreparable damage to your online reputation at worst.
A good internet marketing studio will work with you to identify your target customer profile and devise a strategy that will get the right message to the right people in the right place at the right time. Whether your online strategy is simply attracting and interacting with potential customers and building profitable relationships. Or setting up a web store where you sell your products or services directly to your customers on the internet, it’s important to have carefully and skilfully honed strategy to ensure maximum return on your money.
There are many smaller full service agencies and studios like mine that tailor services to the small business budget. Getting your business online and competing on an even footing with businesses many times bigger than yours needn’t cost as much as you might think. Done correctly you can be sure of getting return on your investment and more. Internet marketing is far more accessible to small businesses and offers far higher returns for smaller investments than offline marketing mediums.
Does your business need a website? Get in touch and tell me why?